Let’s Do a Lot of Good
Minnesotans have got gathering down…
From family meals to summer backyard get-togethers, folks from all 87 counties have a special way of showing up for each other.
Today, a new tradition is taking root as we prepare for an unprecedented transfer of wealth in the United States over the coming decades: The Minnesota State Share.
With a little inspiration, a commitment to your local values, and the help of nonprofits and community foundations across the state, the Minnesota State Share will provide a vibrant future for the towns, cities, and counties that make our state unique and beloved.
About the Transfer of Wealth
The transfer of wealth captures Minnesota’s potential. It’s the entirety of assets projected to transfer from one generation to the next in the coming decades. Transfer from generation to generation is not unusual, but what’s new is that successors these days don’t often live where they grew up—when given only to successors, that wealth will leave the Minnesotan communities in which it was built.
A 2024 University of Minnesota Extension study identifies that Minnesotans’ current net worth amounts to $2.19 trillion. During the next decade, as baby boomers sell homes, farms, and transfer assets to the next generation, $61 billion of that total will change hands.
The research suggests that if communities can activate these assets, economic vitality will increase, and towns, cities, and counties across Minnesota will prosper. By keeping just some of that wealth in communities, older Minnesotans and their families can leave meaningful legacies in the places they’ve called home.
I’m A Donor
Maybe you don’t think of yourself as wealthy…
But you do think of yourself as a good neighbor, hard worker, and someone who shows up when it counts. If you find purpose in being civically involved, believe in your community, and know that making a place better takes all of us, you will love The MN State Share.
As you make plans for your financial future, consider the potential to keep your impact in your community through nonprofits and community foundations. The time is now for Minnesotans to make a meaningful local impact with the Minnesota State Share.
Feeling inspired?
Connect with your family, your financial advisor, and your local community foundation to discuss your values, goals, and financial plan, and how you can make a big impact in your local community by participating in the Minnesota State Share.
Why Community Foundations?
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I’m An Advisor
Equip your clients to create lasting legacies by participating in the MN State Share.
As a trusted advisor, clients look to you for guidance in realizing the best possible future for themselves and their families. Many of them also care deeply about community and are eager to give back in ways that matter. You can support your clients in making strategic philanthropic decisions that have meaningful impact with relevant, localized resources.
Help clients connect gifts/assets—of all sizes, of all types—to the places, people, and causes that make Minnesota special, from Ada to Zumbrota and every lake in between.
Client Conversations
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I’m A Foundation
Before you dive into the toolkit, start by understanding your organization’s current readiness.
This framework is designed to help your team identify strengths, uncover gaps, and focus your energy where it matters most, so you can effectively participate in the great transfer of wealth happening across Minnesota.
Every nonprofit or foundation brings different strengths to this moment. Some have strong relationships with financial advisors. Others are great at storytelling, but don’t have the capacity to accept non-cash gifts. This framework helps you answer a key question: Where should we begin?
By diagnosing your readiness, you’ll get a clear picture of: What you’re already doing well and can build upon, where you have room to grow, and which tools in this kit are most useful for your current needs.
Transfer of Wealth Readiness Guide & Worksheets
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Advisor Engagement Brochure
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MN State Share Presentation
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MN State Share Toolkit
Donors
Advisors
Foundations
Transfer of Wealth Readiness Guide & Worksheets
Board Activation Guide
Friendraising Event Guide
Public Service Announcements
Advisor Engagement Brochure
MN State Share Presentation
Communications
Social Media Sample Posts
Social Media Post Images (Canva)
Email Banners (Canva)
MN State Share Logos (Canva)
More About the Campaign
The Minnesota State Share is an initiative of the Minnesota Council on Foundations with the financial and in-kind contributions of these members.














